After losing more subscribers than it gained for the first time in more than a decade, Netflix (NFLX) – Get Netflix Inc Report. put a lot of hope in his new gaming initiative.
In the next eight months, more and more games slowly began to appear on the platform.
In order to continue to grow its game offerings and have games that will keep users renewing that subscription, Netflix has acquired video game development studios such as the one based in Montreal. Rocket Ride Games and Allen, based in Texas Boss Fighting Entertainment on lighting speed.
What’s New For Netflix Games?
At the annual Geeked Week conference the company uses to announce its latest content and updates, Netflix said it would add a number of games related to the popular show.
Most interesting is the game built around the chess blockbuster “The Queen’s Gambit” about the female chess prodigy Beth Harmon.
While the game itself sounds like a standard online chess game, the ability to play as Harmon and get instructional lessons from the characters in the show will likely appeal to some players. 62 million households who watch the show all over the world.
Ripstone Ltd. The UK-based are designing this particular show, which will launch at an as-yet-unspecified date in 2022.
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Other games inspired by the show coming to Netflix Games in 2022 include a role-playing game with characters from “Shadow and Bone”, a heist simulation game modeled after “La Casa De Papel” (“Money Heist” in English) and the puzzle game from the Netflix baking show “Nailed It!”
Netflix Games currently has 22 games on its platform and, although not all will follow the show model, the company hopes to have 50 games by the end of the year.
Upcoming games that aren’t based on the show include a vertical climber game called Poinpy, developed by Japanese studios Team Poinpy and Ojiro Fumoto, as well as the shrine and dungeon and shrine game Lucky Luna.
Why Are Games So Important To Netflix?
While Netflix has had a number of hit shows like “Money Heist,” “Squid Game” and “Sex Education,” its business model has reached a point where anyone who wants to sign up for Netflix has already done so.
Competitors like Disney+ (DIS) – Get the Walt Disney Company Report and HBO Max (HBO) also continues to take over market share with new original content as well as rights to certain beloved classics.
While Sony (SNE) – Get Sony Corp . Report and Microsoft (MSFT) – Get Microsoft Corporation Report also have buy studios and expanding its gaming offerings, video games could help Netflix break out of its current predicament and reach a whole new consumer base.
“Genres and categories open to people will continue to increase, so I think you’re going to see richer and deeper experiences, and games that will appeal to people who have never played a game before,” Netflix Vice President of Games Mike Verdu said at the summit in March.
But at the same time, gaming may not be the “save Netflix” strategy some of its executives are hoping for as the company will need to shell out big bucks to make it competitive with a platform that focuses exclusively on gaming.
“To succeed, Netflix has to reach a variety of different bases, including setting the right price point, engaging developers, ensuring the technology is up to par, and most importantly offering exclusive content that users can’t get anywhere else,” Principal Gaming Analyst Omida said. Steve Bailey notified Backwards.