Spotify Debut Changes ‘Live Events Feed’ Amid Concert Comeback

NFT Live Nation Photo Credit: Jordan Conner

Spotify has officially retooled “Concert Hub” into a seemingly more integrated and accessible “Live Events Feed” that officials say will allow users to “find all live events” taking place locally.

The Stockholm-based streaming service, which accepted paid live streaming last year, detailed its new and improved live offerings today. After highlighting the ongoing return of crowd-based entertainment and pointing out that “Spotify is here to help you find the perfect show,” the company announced. message claims that the feature “will help you be more aware of events that may be of interest to you.”

Users can search for and tap or click “Live” to access the feature, a landing page that includes a person’s location at the top. Fans can change this location if needed, and the hub view shows the “recommended for you” shows followed by shows that are “popular near you”.

Tapping or clicking on an image from an upcoming concert – complete with date, day, time, venue, artist name, and artist photo – then brings one to a tab for what is currently happening.

From there, another tap or click will take the interested party to the external platform (currently including “Ticketmaster, AXS, DICE, Eventbrite, View Tickets and more,” with “more” covering Songkick Warner Music and its links to various ticket options. ), through which tickets can be purchased.

“Spotify earns affiliate commissions and/or fees from ticket sales through this Live Events Hub,” the source revealed, and efforts to increase revenue represent one component of the company’s plan to generate $100 billion annually over the next decade.

Also in the longer term, it will be interesting to see how the “Live Event Bait” goes against established players like Bandsintown, and separately, an emerging alternative to the ticket giant. Of course, Spotify has millions of music-loving monthly active users – with most of these individuals probably on the ticket market on a regular basis.

Additionally, Spotify’s product manager for live event discovery, Sam Sheridan, explained that the service plans to “work to better integrate event discovery directly into the app, either through more advanced search tools, new playlist formats, or new integrations into the app. main surface. Plus, the images included in the official release show that Spotify will be emailing users about upcoming tour dates.

Worth noting in conclusion is the potential discoverability (in terms of streaming and live broadcasting) associated with the “Live Event Feed” for multi-artist shows.

Flogging Molly from Los Angeles, for example, is currently on the way with acts including The Interrupters, who released a single titled “Prison Inmates” today. Interacting with a concert date on the Spotify profile of Flogging Molly or The Interrupters takes the user to the ticket page described above, including a breakdown of the “lineup”, which identifies the headliner and relates their music to that of the support group.

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