Twitch tests new UI layout to improve discoverability

Twitch is testing a new UI layout meant to improve discoverability, but the reaction so far has been mixed.

Currently, viewing the different categories of games on Twitch brings up a grid view of the various streams that you need to click on individually to view them.

The new version being tested adds a video at the top that autoplays when the user clicks through the stream grid below it, before choosing to join the stream or follow the streamer.

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The chats for that stream are also shown to the right of the video (and can be hidden) for viewing before you join.

Twitch staff has confirmed that ads will not be shown during this auto-playing preview video. The video will last about a minute before urging viewers to click into the stream.

Streamer Lowco has a clip of the new UI in action, as well as confirmation from Twitch of no ads.

The goal of this change is to improve discoverability, so viewers can sample the stream before watching it in full.

“This can really change the viewing experience as a viewer, trying to find new streamers to watch,” Lowco said. “If this is a lingering change I can only see this as a good thing where you don’t have to actually commit to loading the stream. You don’t have to watch ads. You can skip and just get a feel for who you want to watch before clicking on the stream and enter.”

However, other viewers were less than thrilled about the potential change.

Done reddituser Ilsyer wrote: “Every time I go to Twitch I don’t want to be ‘thrown’ into random streams, which is why I avoid Twitch’s main page like the plague.”

Some of the comments below also noted their annoyance with the auto-playing video.

It’s unclear if and when these changes will be officially made by Twitch.

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