Viacom18’s IPL rights are about much more than merely cricket

In the 1990s and 2000s, when broadcasting of live cricket moved beyond Doordarshan and onto private TV channels, watching a big cricket match live was like attending a get-together. The fun was in the communal experience of the ups and downs of a cricket match watched on a cathode-ray tube TV set. The rise of … Baca Selengkapnya